APPROACH

Blending the Discipline of Market Research and the Art of Communication for a winning message that drive results .

Half researcher. Half storyteller. Entirely effective. 

The right wording does wonders

Grounded in Research

Grounded in Research

At WordSlingers For Hire, we specialize in research-informed, insight-driven messaging. We zero in on your audience’s perceptions and preferences about an issue or product. Then we develop a winning narrative and language strategy for inclining people to your brand or way of thinking.

Elevated by Creativity

Elevated by Creativity

Work with communication strategists and award-winning writers to perfect your delivery. Bolster the credibility, logical strength and emotional appeal of your message with the right words, phrases and tone of voice. WordSlingers For Hire is all about finding the fastest and most effective way to connect with your audience.

Honed by Experience

Honed by Experience

Achieve ambitious goals with an integrated approach. We are experts at engaging audiences across different communication channels. Whether your message is condensed in a 15-second commercial or expanded in a keynote address or corporate website, it will be consistent, memorable and effective.

 

How about some fast facts about WordSlingers For Hire?

2005
Founded
61
Clients Worked With
177
Brands Represented
41
Creative Awards

Emotion is the universal language. It speaks to all walks of life.

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SERVICES

Engaging audiences and encouraging curiosity, action and loyalty.

Assess

RESEARCH-INFORMED
  • Polls, surveys, focus groups
  • Instant response
  • In-depth interviews
  • Communication audits
  • Concept/ad testing
  • Message testing
  • Data analytics

Plan

INSIGHT-DRIVEN
  • Visioning/positioning
  • Marketing/sales strategy
  • Brand development
  • Strategic narratives/messaging
  • Content strategy, UX design
  • Sales/employee training
  • Consulting/workshops

Engage

MESSAGING
  • Concepts & content
  • Traditional and digital campaigns
  • Community outreach
  • Conventions/special events
  • Educational initiatives
  • Brand journalism, storytelling
  • Presentations, speaker programs

Your Domain Name Let’s talk about your next communication challenge

Get in Touch

What Clients say

  • Paul was an amazing team member and we worked very closely together on a global launch for Abbott Labs. Most importantly, Paul is strategic and has an incredible understanding of the roles of a creative director and account supervisor and was a pleasure to work with under tremendous pressure while enduring very long hours. I cannot say enough positive things about his creativity and scientific knowledge as well as his understanding of both the consumer and professional markets. I highly recommend Paul to any potential organization seeking the best of the best in healthcare creative marketing, advertising and creative direction.

    — Danny Kopelson —
  • As a director of client services and a lifelong marketing professional, I was consistently impressed with Paul’s strategic messaging and strategic creative acumen. In the often complex world of medical communications, he possesses a rare blend of analytical, conceptual and executional abilities. Paul was always able to interpret market research findings proficiently, the result of which was spot-on core messaging that helped to deliver product distinction—and ultimately, product performance.

    — Ken Stevens —
  • Paul Maurer is a master at messaging… a gifted strategist and superb writer. Ever since we began with 16 students from Cabrini-Greene, Paul has helped By The Hand hone its messaging strategy, defining not only what we say, but also how we say it. He’s written all of our wonderful marketing and fundraising materials to which people have responded so generously, and has contributed immensely to helping By The Hand grow our annual revenue to $6.3 million in order to reach 1,000 children from four of Chicago’s most under-resourced neighborhoods. Paul is an invaluable asset to any organization looking to harness the power of emotion through the medium of words.

    — Donnita Travis, Executive Director, By The Hand Club For Kids —

PRACTICES

Professional and Passionate and Purpose-driven.

Specialty Areas

Strategic messaging + Award-winning writing

Healthcare Communications

Promoting Health & Wellness

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Healthcare Communications

Nonprofit Marketing & Fundraising

Championing a Cause

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Nonprofit Marketing & Fundraising

Corporate Communications

Building Brand Equity

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Corporate Communications

Executive Communications

Charting a Course of Action

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Executive Communications

Emotional Advertising

Creating Campaigns

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Emotional Advertising

Brand Narratives

Writing for Story

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Brand Narratives

Privileged to work on some of the most recognizable brands

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What WordSlingers For Hire does is help clients convey ideas. These ideas may be expressed in words on a billboard, words in a commercial script, words in a brochure, words on a website, words on a can of beans—or any other place you need to make a connection with a customer or constituent. We can also turn Times Roman text into timeless works of advertising art should your project require art direction or graphic design. It’s all about finding the fastest, most effective and persuasive way to communicate big, bold ideas—the kind that can change minds or move inventory.

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CONTACT

Questions? Needs? Comments? Please let us know.

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